Shipped. Funded. Next.
What Phase 1 already does. What this round funds. What comes after. The honest sequence, not the pitch-deck version where everything is already built.
Tracking and invoicing. Live today.
The foundation. Every redemption certified, every fee calculated, every approval audited. Mall operators get a clean property revenue stream from a portfolio they used to manage in spreadsheets.
01
ShippedApprovals audited. Fees calculated. Redemptions certified.
The Coupex platform you can sign into today. Multi-tenant tenancy, server-side RBAC, rules engine, immutable audit, monthly invoice drafts, AI insights generated from real data.
- Multi-tenant from ClientAccount down to Redemption, with RBAC enforced server-side on every route and query
- Decimal-precise fee calculation with resolved fee rule IDs and percentages persisted immutably on every redemption
- POPIA-aware customer data, audit log across every material write, signed invitation onboarding
- Rules-based AI insights covering campaign improvements, vendor opportunities, executive summaries
Vendor self-serve auto-grant. Funded by this round.
Vendors stop submitting individual coupons for approval. Their products sync from their POS. The AI categorises. They set bulk discounts by category or price band. Approved discounts within an auto-grant cap go live without a human in the loop.
02
Funded by this roundThe portal that makes coupon programmes scale.
Builds directly on Phase 1's redemption data. The AI learns price elasticity from real Phase 1 redemptions. Auto-grant rules sit on top of the same rules engine that validates redemptions today.
- Product catalog per vendor, synced via POS APIs (Lightspeed, Yoco, Square, Toast) with CSV fallback for legacy systems
- AI categorisation classifying SKUs into a shared taxonomy that maps onto the rules engine
- Bulk discount tools letting a vendor set category-wide or price-band discounts in one action
- Auto-grant policy engine that approves discounts within the property's cap and routes the rest to finance
POS integration depth
Two integrations on day one. A CSV fallback for everyone else.
Phase 2 ships with two live POS integrations plus a manual upload tier. Subsequent integrations follow in priority order based on the Excellerate vendor mix.
Lightspeed (X-Series, Retail, Restaurant)
API:REST + OAuth
SA:Strongest tier-1 retail
First-pass integrationYoco
API:Limited catalog, strong transactions
SA:SA-first mobile
First-pass integrationSquare
API:REST + Catalog API
SA:Less common in SA
Second-pass integrationToast
API:Yes (restaurant)
SA:Less SA presence
Second-pass integrationPilot, IQ Retail, GAAP
API:Limited or none
SA:Older SA POS
CSV upload fallbackManual entry
API:Not applicable
SA:Catch-all
Always availableShopper mobile and geolocation.
The first time Coupex talks to the shopper directly. A loyalty wallet, push notifications, and in-store deal triggers when the shopper enters the property. Requires the Phase 1 audit trail and Phase 2 product data to be useful.
03
Phase 3The shopper finally arrives in the system.
Mobile app for end users. Coupon wallet, loyalty stamps, deal alerts based on the shopper's mall entry. Privacy posture stays under the POPIA framework already in Phase 1.
- Coupon wallet and loyalty stamps tied to the shopper's identity, scoped per property
- Geofenced deal triggers when a shopper enters a property, with explicit consent at install
- Push notification surface for new vendor campaigns relevant to the shopper's redemption history
- Lighter shopper-facing brand surface alongside the existing public coupon URLs
Settlement and live payments.
Move from certified-record-then-invoice to direct settlement. The platform becomes a live payment surface, with all the compliance scope that brings. Heavy work, deliberately separated from Phases 1 to 3.
04
Phase 4Money moves through the platform.
Card processing, wallet payouts, automated reconciliation. Replaces the Phase 1 monthly invoice flow with real-time settlement. Requires PCI scope and additional financial controls.
- Direct card processing on certified redemptions, replacing the invoice draft path
- Vendor payouts on a configurable cadence rather than monthly invoice run
- Automated reconciliation between POS receipts, certified redemptions, and settlement events
- PCI scope, financial audit, and regulator engagement before any switch is flipped
Tokenised loyalty. Exploratory.
An Excellerate-branded loyalty token, drip-funded into each property and redeemable for every Rand spent at participating stores. We have a sketch. We are not committing to it.
05
ExploratoryA loyalty token that does not threaten the fee model.
The idea: Excellerate funds a loyalty token allocation at the property level. The platform drips tokens into participating stores. Shoppers earn tokens per Rand spent. Tokens redeem against future purchases. Coupex keeps the same per-redemption fee model.
- Implementation depends on SARB and FSCA guidance on retail-utility tokens, which is still moving
- Custodial flow, not a self-sovereign wallet, to keep the shopper experience within the existing mobile app
- No third-party exchange exposure. Tokens redeem inside the Coupex network only
- We treat this as exploration, not commitment. It does not block any earlier phase
Phase 1 is live. Sign in and drive it.
The roadmap is honest because the foundation is real. Sign into the seeded platform and walk through what already ships.